As an experienced digital advertising consultant specialising in micro and small businesses, I offer tailored solutions to boost your online presence and drive measurable results. My expertise spans across search engine advertising and social media platforms, ensuring a comprehensive approach to your digital marketing needs.

Services Offered by Your Digital Advertising Consultant: • Pay-Per-Click (PPC) Launch and Management • Social Media Ad Campaigns • Google Display Network Management

Specialised Platforms: • Google Ads • Facebook and Instagram Ads • LinkedIn Ads

1. Goal Setting and KPI Definition. As your digital advertising consultant, I start by establishing specific, measurable goals aligned with your business objectives. We’ll set SMART goals and prioritise them based on your company’s strategy and challenges.
2. Situation Analysis. I conduct a thorough evaluation of your current digital advertising efforts, perform a SWOT analysis, research competitors, and gain deep insights into your target audience using tools like Facebook Audience Insights.
3. Target Audience Definition. Together, we’ll create detailed buyer personas and map out the customer journey to identify key touchpoints. This allows us to determine which stage of the funnel to focus on for maximum impact.
4. Content Strategy Development. As your digital advertising consultant, I’ll help determine the types of content that resonate best with your audience and create a content calendar to ensure consistent, strategic content creation.
5. Channel and Tactic Selection. Based on your goals, audience, and content strategy, I’ll select the most appropriate digital channels and determine the optimal mix of owned, earned, and paid media.
6. Budget and Resource Allocation. I’ll carefully allocate your advertising budget across chosen channels, considering potential ROI and ensuring sufficient resources for implementation.
7. Campaign Creation and Launch. With the strategy in place, I’ll develop compelling ad creative and copy, set up campaigns in relevant platforms, and implement tracking and attribution to measure performance.
8. Ongoing Monitoring and Optimisation. As your dedicated digital advertising consultant, I provide continuous management of your campaigns. This includes regular monitoring of KPIs, conducting A/B tests, and adjusting tactics based on results.
9. Reporting and Iteration. You’ll receive regular performance reports comparing results to benchmarks. We’ll hold review meetings to discuss insights and use this data to refine future strategies and campaigns.

As your digital advertising consultant, I take a meticulous approach to budget management and ROI optimisation. This includes: • Careful daily monitoring during the first month of campaigns • Ongoing optimisation of ad creatives, keywords, ad copy, and audience targeting • Ensuring your advertising spend results in conversions and sales

I utilise native tools within your chosen advertising platforms along with premium advertising tools for deeper insights. You’ll receive comprehensive reports tailored to your specific digital advertising channels.

My passion for digital technologies and ongoing commitment to professional development ensure that your campaigns benefit from the latest industry trends and best practices. As your digital advertising consultant, I stay at the forefront of the rapidly evolving digital landscape.

Understanding that digital advertising doesn’t exist in isolation, I ensure that your PPC, social media, and display advertising strategies work in harmony with your overall digital marketing efforts. By integrating these components seamlessly, I help create a cohesive and effective marketing ecosystem. This approach maximises your reach and engagement across various platforms, ensuring that each advertising channel supports and enhances the others. Ultimately, this results in a more robust and comprehensive digital marketing strategy that drives better performance and achieves your business goals more efficiently.