At Void Marketing, we understand that a solid marketing strategy is the backbone of any successful business. As a one-person powerhouse with extensive experience dating back to 2014, I, Laura Janaway, offer top-tier marketing strategy services tailored specifically for small businesses and micro-businesses. My mission is to make skilled marketing services easily and flexibly accessible to businesses that don’t yet have the turnover to support a full-time marketing department.

In today’s competitive landscape, having a well-defined marketing strategy is crucial for small businesses looking to grow and thrive. Many small business owners have a vision of where they want to be but often skip straight to tactics, missing crucial steps in between. This can lead to confusion and the implementation of unsuitable tactics that fail to achieve desired objectives.

A solid marketing strategy brings everyone together, setting a clear direction for all stakeholders to follow. It increases the likelihood of success by ensuring that all marketing efforts are aligned with your business goals and target audience needs. 

sAt Void Marketing, we take a comprehensive approach to developing your marketing strategy. Here’s an overview of our process:

1. In-Depth Situational Analysis: We begin with a thorough examination of your business’s current situation, using tried and tested marketing models. This includes both external and internal research to gain a complete understanding of your market position, competitors, and internal capabilities.
2. Objective Setting: Based on the situational analysis, we work with you to define clear, measurable objectives for your marketing campaign.
3. Strategy Development: We craft an appropriate strategy designed to achieve your specific objectives, taking into account your unique business needs and market conditions.
4. Tactical Planning: With the strategy in place, we develop a detailed action plan outlining the specific tactics that will be employed to execute the strategy effectively.
5. Implementation and Control: We establish a system of controls to monitor the strategy’s progress and make necessary adjustments along the way, ensuring your marketing efforts stay on track.

Throughout this process, we utilise a range of internal technologies and multiple research subscriptions to gather and analyse data, ensuring that your marketing strategy is built on a solid foundation of insights.

At Void Marketing, I recognise that every small business is unique. That’s why I don’t offer one-size-fits-all packages or tiers. Instead, our marketing strategy services are fully customised to meet the specific needs and goals of each client. Whether you’re a startup looking to establish your brand or an established small business aiming to expand your market share, I tailor my approach to your individual circumstances.

The success of your marketing strategy is crucial, and we take its measurement seriously. As part of the strategy development process, we work with you to define a set of key performance indicators (KPIs) that align with your business objectives. These pre-defined metrics serve as benchmarks to evaluate the effectiveness of the strategy and guide any necessary adjustments to improve results continuously.

1. We will start with a chat about your business goals and current email marketing efforts.
2. I’ll then develop a customised strategy for your approval.
3. Once we’re aligned, I’ll get to work implementing the plan – from design to automation.
4. Throughout the process, I’ll monitor performance and tweak our approach as needed for optimal results.