In today’s digital landscape, your website is often the first point of contact between your business and potential customers. As a seasoned website design consultant, I, Laura Janaway, founder of Void Marketing, am here to ensure that your online presence not only captures attention but also drives results.

At Void Marketing, I specialise in creating bespoke websites that cater to the unique needs of small and micro businesses. With experience ranging from complex e-commerce platforms to simple business blogs and brochure sites, as a website design Consultant I have the versatility to bring your vision to life, regardless of your industry or specific requirements.

As your website design consultant, I follow a meticulous seven-step process to ensure your website not only looks great but also performs optimally:

1. Goal identification and information gathering. We begin by understanding your business objectives, target audience, and specific website requirements. This phase includes market research and competitor analysis to define your website’s purpose and key performance indicators (KPIs).
2. Planning and strategy. I develop a comprehensive sitemap, create user personas, and map out user journeys. This stage also involves planning your content strategy and SEO approach, ensuring your website is primed for success from the ground up.
3. Design using wireframes and mockups. I create visually appealing layouts that align with your brand identity. You’ll have the opportunity to provide feedback and revisions before we finalise the design direction.
4. Content creation. I craft engaging website copy, including headlines, body text, and calls-to-action. This phase also involves sourcing or creating relevant media assets and optimising all content for search engines.
5. Development leveraging my technical expertise. I build your website’s structure and implement core functionality. I ensure responsive design for various devices and screen sizes, guaranteeing a seamless user experience across all platforms.
6. Testing and quality assurance. Rigorous testing across different browsers and devices ensures your website functions flawlessly. I conduct speed optimisation and security checks, addressing any issues before launch.
7. Launch and maintenance. Once your website goes live, I provide thorough training on website management (if required) and offer flexible ongoing maintenance and support plans tailored to your needs.

As a website design consultant with a deep understanding of digital marketing, I integrate SEO best practices into every aspect of your website. This includes comprehensive keyword research, focusing on less competitive keywords for new websites to help establish your online presence. I naturally incorporate these keywords into your website copy, ensuring it remains readable and engaging for your human visitors while optimising for search engines.

In an increasingly mobile-first world, I understand as a website design consultant, that it is important to prioritise creating websites that look and function beautifully across all devices. By utilising high-quality website themes and plugins, and rigorously testing each design on desktop, tablet, and mobile platforms, I ensure your website provides an optimal user experience regardless of how it’s accessed.

While my primary focus is web design, as a website design consultant, I understand that a great website is part of a larger branding ecosystem. That’s why I offer simple logo design services and can collaborate with trusted UK-based partners for more comprehensive branding projects, ensuring a cohesive visual identity for your business.

After your website launches, I offer customisable support and maintenance packages. Whether you need a complete “do it for me” solution or prefer training for your team to handle certain tasks, I’ll tailor my services to suit your business needs and capabilities.

Web design is an ever-evolving field, and I’m passionate about staying at the forefront of industry trends and technologies. My love for web design, kindled at a young age, drives me to continually educate myself through blogs, podcasts, and hands-on experimentation. This commitment to ongoing learning ensures that, as a website design consultant, your website will benefit from the latest advancements in design and functionality.